OUR STORY

In 2009, Hanz de Fuko revolutionized men’s grooming with high-quality products that spoke to creative innovation and self-expression. With a cult-like following of over 4 million customers around the globe, Hanz de Fuko has quickly become the world's most celebrated product line.

David Alfonso | Co-Founder, CEO

Hailing from the Bay Area, this San Francisco State alumnus has worked with several of Silicon Valley’s elite. From sales to marketing, David held key positions for some of the country’s most booming start-ups. But after twelve years of working on others' ventures, he decided to forge his own.

Focusing solely on creative freedom, David felt the need to break away from cookie-cutter norms and corporate life. He wanted a brand that spoke to the subculture of Venice, California, the rebellious and hungry, and those dedicated to creative individualism.

Ravenous for entrepreneurship, David partnered with his childhood comrade, Christopher Zent, in what would ultimately become Hanz de Fuko. Breaking the mold of masculine ideals, these risk takers revolutionized hair care for the modern-day man.

In addition to crafting the creative design for the brand, David dominates marketing strategy and execution. You’ll find this CEO’s vision behind all aspects of social media, packaging, and new product development.

Christopher Zent | Co-Founder, COO

Christopher Zent rose from the start-up epicenter. Emanating from Silicon Valley during the nineties, Christopher spent his younger days captivated by the inescapable appeal of entrepreneurship.

While working with several consumer-driven start-ups, he became fascinated with the driving forces behind their success; the power of an idea, creative freedom, and the unwavering desire to exceed customer expectations. His experience revealed the reluctance that men had when speaking of grooming and the need for educationally empowering brands. In order to reimagine the way that people thought about and purchased hair products, Christopher renounced traditional and outdated methods in favor of more stylish, innovative, and consumer-centric solutions.

Christopher ignited the topic of male grooming when he gave authority back to customers by stripping it from the middle men and streamlining the ease of purchase. Teaming up with fellow power-player David Alfonso, Hanz de Fuko emerged as an unparalleled brand in the world of haircare.

Mastermind of online architecture, Christopher serves as COO and VP of sales.

Carol Bateman | Director, Human Resources & Vendor Relations

A native San Franciscan, Carol has been with Hanz de Fuko since the company was founded. After working in the SF hotel industry, she spent years at a global products and services company as a marketing analyst and event planner, working with U.S. banks, the USOC and the NFL. Her next role was at a large Bay Area medical center working as the management liaison for employee, nonprofit and community relations.

Carol has worked in every area of Hanz de Fuko, bringing her expertise in office management, marketing, customer service, vendor and employee relations, and is committed to helping the company grow.

When not working, Carol enjoys being with friends, politics, movies, reading and wine-tasting.

Bryan Schager | Director of Salon Sales

Growing up in the San Gabriel Valley, CA to a family of hairdressers and business professionals, it’s no wonder that Bryan has thrived in the business side of hair. He loves the role of brand “evangelist” and is responsible for driving sales of Hanz de Fuko into the salon channel, developing partnerships with select hair salons and barbershops throughout North America. Before joining our team, Bryan spent more than a decade helping two relatively obscure haircare brands grow into industry giants. With a true passion for the salon industry, Bryan enjoys nothing more than to create and nurture relationships with salon owners, stylists and barbers.

When not spreading the Hanz de Fuko gospel, Bryan enjoys mountain biking, kickboxing, Japanese cuisine, and sipping on a local Pinot Noir.

Bridget Schlichting | Fulfillment Center Manager

Bridget is a California native currently residing in Placer County. She is the heart and soul of Hanz de Fuko's Fulfillment Center where she ensures every order is expedited and shipped out as quickly as possible. As a strong leader and coach, she makes sure the Fulfillment Center team is always trained properly across all aspects of the business while striving to bring her team closer, build stronger relationships, and to create new ideas. 

In her spare time, Bridget loves spending most of it with family and friends. 

Patricia Plascencia | Customer Care Manager

Patty is a deep-rooted Bay Area resident. Her ongoing enthusiasm for being on the front line of Hanz de Fuko's customer care department runs deep. Her appreciation for HDF products and commitment to resolving customer inquiries are consistently executed with absolute professionalism and integrity. Additionally, Patty makes an ongoing effort to synchronize projects internally across all departments to ensure operational excellence is nothing less than a gold standard.

In her spare time, Patty appreciates nature, reading, and spending time with family.