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  • Our Team

    Our Story

    Hanz de Fuko was born in the heart of San Francisco’s Mission District in February of 2009. Founders David Alfonso and Christopher Zent were creative renegades eager to challenge the status quo. The childhood friends were determined to foster creativity and individuality in an industry fast becoming all too corporate. 

    The concept was to create amazing, “one of a kind” hair care products that would also serve as a wonderful testament to the artist in all of us. It was about having fun, living with purpose and staying true to oneself – to always view things outside of their common usefulness and see if they can be re-worked, re-invented, or re-defined.

    The brand Hanz de Fuko is a symbolic expression of this simple ideology.

    "Original formulations for the one of a kind individual"



    From your favorite denim, to that lucky v-neck that has amazingly survived through countless washes and 3 ex-girlfriends (or boyfriends). Or that magnificent, decade old, “pheromone” generating jacket you’ve been known to wear at the local dive,“and was there ever a use for that weird button next to the collar?”

    We call these tangible components of your “swagger” - Your Couture.

    To you, such sentimental items are an important part of your persona. But they’re more than just building blocks of your style DNA; they’re part of your social compass. Which is why you’ll never question how you end up at the hottest “pop-up” joint in New York at 3am, or why you were able to score a hefty discount from the cute cashier at Kitson.

    Like you, we believe in your own brand of individual style.

    Your couture is enhanced by Hanz de Fuko hair products.

    Your Couture, is our Couture. Let us compliment you along your journey.

    Our Team

    David Alfonso| Co-Founder, CEO

    A Bay Area native and graduate of San Francisco State University, David Alfonso began his 12-year career working among Silicon Valley’s elite, holding key positions in both sales and marketing for some of the country’s most exciting start-ups. The experience and wealth of knowledge he accumulated during this period placed him in a unique position to finally rethink his career.

    A natural entrepreneur at heart, always hungry for creative freedom and purpose, David decided to take the big leap by partnering with fellow impresario and risk taker, Christopher Zent, to launch Hanz de Fuko, a fresh new take on men's hair care.

    In addition to his duties as CEO, David is responsible for the company's overall marketing strategy and execution, new product development, creative design, social media, and packaging.

    Christopher Zent| Co-Founder, COO

    For Christopher Zent, growing up in Silicon Valley during the nineties meant the ever-present lure of entrepreneurship. Whenever a business opportunity arose to get his feet wet, Christopher always jumped in head first.

    While earning his stripes with several consumer-driven start-ups, he became fascinated with the driving forces behind their success; the power of an idea, creative freedom, and the unwavering desire to exceed customer expectations. In 2009, Christopher teamed up with his childhood friend, David Alfonso, and Hanz de Fuko was born.

    In addition to his COO duties, Christopher also serves as Hanz de Fuko’s online architect and VP of sales. His goal is to reimagine the way people think about and purchase their hair products, foregoing traditional and outdated methods in favor of more stylish, innovative, and consumer-centric solutions.

    Lucia Perez| Vice President, Operations

    For Lucia Perez, born in San Francisco’s Chinatown and raised in the Mission District, the essence of Hanz de Fuko is a San Francisco style she's lived her entire life. Within every department of the company – marketing, customer service, human resources, production – she relishes the task of infusing her sense of style, integrity and precision to ensure that every executive and every employee completes each project in the uniquely Hanz de Fuko way.

    Before joining Hanz de Fuko, Lucia used her creative talents and management skills to drive soaring revenues for a Fortune 500 company. With Hanz de Fuko, she brings her eclectic and vibrant approach to leadership in a continually evolving and innovative environment.

    Outside the office, Lucia keeps herself inspired and invigorated in nature and healthy living, traveling, enjoying Silver Oak wine, loving her yorkie named Cuba, doing Mud Run obstacle courses, and living every day as if it's her last day.

    Carol Bateman| Director, Human Resources & Vendor Relations

    A native San Franciscan, Carol has been with Hanz de Fuko since the company was founded. After working in the SF hotel industry, she spent years at a global products and services company as a marketing analyst and event planner, working with U.S. banks, the USOC and the NFL. Her next role was at a large Bay Area medical center working as the management liaison for employee, nonprofit and community relations.

    Carol has worked in every area of Hanz de Fuko, bringing her expertise in office management, marketing, customer service, vendor and employee relations, and is committed to helping the company grow.

    When not working, Carol enjoys being with friends, politics, movies, reading and wine-tasting.

    Bryan Schager| Director,Salon Sales

    Growing up in the San Gabriel Valley, CA to a family of hairdressers and business professionals, it’s no wonder that Bryan has thrived in the business side of hair. He loves the role of brand “evangelist” and is responsible for driving sales of Hanz de Fuko into the salon channel, developing partnerships with select hair salons and barbershops throughout North America. Before joining our team, Bryan spent more than a decade helping two relatively obscure haircare brands grow into industry giants. With a true passion for the salon industry, Bryan enjoys nothing more than to create and nurture relationships with salon owners, stylists and barbers.

    When not spreading the Hanz de Fuko gospel, Bryan enjoys mountain biking, kickboxing, Japanese cuisine, and sipping on a local Pinot Noir.

    For salon or barbershop inquires of the Hanz de Fuko line, please contact Bryan at: [email protected].

    Brenna Butler| Marketing Manager

    A Los Angeles local and graduate of Chapman University, Brenna breathes life into our marketing department. Before joining Hanz de Fuko, Brenna worked as a graphic designer for an ad agency in Venice Beach. With her BFA in Graphic Design and relative work experience, she is dedicated to elevating Hanz de Fuko through design and finding creative and innovative ways to connect with our customers.

    Out of the office, Brenna continues to be who she is – an artist. She spends her free time creating works of art and spending countless hours with her two Alaskan Malamutes.

    Ahmad Krayem| Marketing Specialist

    A Bay Area native, Ahmad has been with Hanz de Fuko since 2015. He facilitates direct sales of Hanz de Fuko products to salons and barbershops.

    Ahmad’s passion has always been related to sales, and his favorite hobby is trading stocks. He’s the youngest of five siblings and the uncle of 10. He justifies his love for burgers, pizza, and burritos by going to the gym, running and hiking.

    Mai Amas| Customer Service Manager

    Mai is originally from San Francisco and moved to LA to work for Hanz de Fuko in November of 2015. Before working for Hanz de Fuko, she attended UC Santa Barbara and graduated with a bachelor’s degree in English. She is now responsible for Hanz de Fuko’s customer service department.

    In her free time, Mai enjoys spending time with family and friends, working out, and traveling whenever she gets the chance!

    Patty Plascencia | Customer Service Specialist

    A long-time Bay Area resident, Patty worked as a counselor at the Consumer Credit Counseling Service of San Francisco before joining Hanz de Fuko. She also facilitated the start-up and approval of accredited, online credit counseling with the Tides Center. A service-oriented enthusiast, she enjoys being on the front line of Hanz de Fuko’s customer service.

    In her spare time, she appreciates listening to the teachings of Bentinho Massaro, ecstatic dance and spending time with family.

    Ryan Alfonso| Fulfillment Center; Logistics Specialist

    A Bay Area native, Ryan brings to Hanz de Fuko his experience working as the warehouse supervisor of logistics for Target. His dedication to maintaining smooth operations and a seamless delivery schedule makes him a valuable member of the warehouse team.

    When Ryan is not in the office, he enjoys spending time with his family. His favorite activity is coaching his children in sports and being the best dad he can be.

    Angel Decampos| Fulfillment Center Manager

    Angel was born and raised in the small town of Auburn, in the Sierra Nevada foothills of California. She worked in customer service at various retailers before joining Hanz de Fuko in 2015. She is in charge of product samples and has also contributed many creative ideas to organize and pack salon orders.

    Angel is great at organizing things and, working at top speed with the other warehouse associates, Angel’s goal is to build the best company they can.

    In her free time, Angel loves to cook and spend time with her three children and her boyfriend.